Thursday, January 15, 2009

Phone Flakes

Conversation
A wide conversational rapport
A sense of comfort and trust
A sense that this interaction is real and genuine
A feeling of connection
-- Mystery

Do you ever schedule someone to attend a presentation and then never hear from them again?  Either they don't show up for the presentation at all, or they do but never call you back or return your calls?  Dani Johnson, one of my network marketing mentors, used to say that it was because you didn't build enough rapport with them before you scheduled them to attend the presentation.

I understood that on an intellectual level, but I couldn't seem to translate it into talking with my prospects--from my end I thought we were having good conversations.  Looking back, however, I can see that I was trying to force it--I wasn't really and truly connecting with them.

Anyway, I was reading The Mystery Method this morning, and here's what he has to say on the topic:

"The Game is played in comfort [his emphasis].  Everything else was merely to get to this point...In the future, when she is deciding to whether to return your phone call, you don't want her thinking, Jeez, all we really had to talk about was dog food and petting our dogs; we didn't really connect on a conversational level.  Plus, I made out with him [PUMA translation:  we talked about money], so I know he's going to want more of that, but I don't even know this guy...I just don't feel comfortable with this right now."

Pay attention to what Mystery says next:

"This reason is exactly why so many phone numbers are flakes--not enough comfort.  Thus it's important to have fun, natural conversations with girls, using wide rapport and multiple conversational threads.  When she looks back on that conversation, she should be thinking about how much she enjoyed talking with you and looks forward to doing so again."

My emphasis.  'Nuf said.

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